Awesome TV, is a new private televisyen in the country. It is owned by Awesome Media Network Sdn. Bhd. The channel features first-run local original production and foreign content. When they approached us, they had to work with a very tight deadline. They had a nationwide launch in 6 weeks and they needed an Over The Top (OTT) website and android app.
The challenge was to design an outlook that caters to the demographic of the Bumiputera masses while still not looking too sophisticated for the end user. And we have only 6 weeks to design, build, test and publish the platforms.
First thing we did was perform a consumer analysis. The goal being to come up with a design that doesn’t feel to foreign for the end consumer looking to use the website. We knew that the site must not be developed into a super sophisticated interface, so we stick to the first, pressing goal, which is to allow easy search and viewings of the series. So we identified key deliverables:
Along with the above wireframe, we included the following services on our execution:
Thanks to the cooperation from the Awesome Media Team, we were able to deliver the project on time and had a successful launch.